Social Media Starter-Kit: Using Blogs to Promote your Software Company
Like a complicated puzzle, it's always tough to figure out where to start when you are planning your internet marketing campaign. There's Twitter, Facebook, LinkedIn, websites, and blogs. That's a lot...
View ArticleSocial Media Starter-Kit: Using LinkedIn to Build the Reputation of your...
LinkedIn may have started out being a place for job-seeking professionals to find connections and new employment, but it is now also a powerful marketing tool for businesses. It’s an incredible...
View ArticleB2B Marketing Tips For Popular Social Networking Sites
For more social media management tips, join us for a free webinar with HootSuite on Friday, February, 17 at 11 a.m. PST. This webinar is open to Intel® Software Partner Program members in North...
View Article5 Effective Ways to Use Twitter for Business
When using Twitter for business, you want to keep in mind that you’re building relationships. It’s a dance with people you can’t see and who may or may not end up being future customers or clients....
View Article4 Ways to Develop Lead Prospects using Social Media
In an ideal world, lead generation results in a sale. To get to that sale, many B2B marketers recommend approaching lead gen as building a better business partnership. What’s the best way to build that...
View ArticleHow to Create a Target-hitting Marketing Strategy in 5 Steps
There have literally been thousands of books written on how to create a company's marketing strategy. It can be as complicated or as straightforward as you like. To hit the ground running in getting...
View ArticleSaaS Worldwide Potential and Advantages: Guest Blog Series by Jay Greenwald
This series of blogs describes considerations for Software as a Service (SaaS) vendors to expand their sales and channels outside their home countries. It discusses SaaS developed for businesses with...
View ArticleFive Tips on Making the Most of Conferences for B2B Marketers
Your business cards are printed, your bag is packed, you’ve got Evernote loaded on all of your devices. It’s time to head to an industry conference such as ISV Con for a great learning experience and...
View ArticleThe Single Most Important Element of Your Business Software Website
After more than a decade of reviewing thousands of business software websites, I still come across too many that are missing the single most critical element to their success. In fact, I daresay the...
View ArticleWhich Territories to Consider for International Expansion: Guest Blog Series...
The last blog post introduced the Potential Advantages of Software as a Service (SaaS) and how it might seem easy to sell it all over the world. See the first blog here. Estimates for the size of the...
View Article6 Ways to Market Your Business on a Shoestring Budget
Once you've created a marketing plan that identifies what it is you want to sell, how, and to whom, you need to start getting the word out on your business. One question that many start-up companies...
View ArticlePress Release Distribution Options to Improve Your Media Exposure
Last week, we provided the framework on how to write an effective press release. This week, we’re sharing the various places you can submit your press release for distribution. Over the past few...
View ArticleSocial Media Starter-Kit: Using Blogs to Promote your Software Company
Like a complicated puzzle, it's always tough to figure out where to start when you are planning your internet marketing campaign. There's Twitter, Facebook, LinkedIn, websites, and blogs. That's a lot...
View ArticleSocial Media Starter-Kit: Using LinkedIn to Build the Reputation of your...
LinkedIn may have started out being a place for job-seeking professionals to find connections and new employment, but it is now also a powerful marketing tool for businesses. It’s an incredible...
View ArticleB2B Marketing Tips For Popular Social Networking Sites
For more social media management tips, join us for a free webinar with HootSuite on Friday, February, 17 at 11 a.m. PST. This webinar is open to Intel® Software Partner Program members in North...
View Article5 Effective Ways to Use Twitter for Business
When using Twitter for business, you want to keep in mind that you’re building relationships. It’s a dance with people you can’t see and who may or may not end up being future customers or clients....
View Article4 Ways to Develop Lead Prospects using Social Media
In an ideal world, lead generation results in a sale. To get to that sale, many B2B marketers recommend approaching lead gen as building a better business partnership. What’s the best way to build that...
View ArticleHow to Create a Target-hitting Marketing Strategy in 5 Steps
There have literally been thousands of books written on how to create a company's marketing strategy. It can be as complicated or as straightforward as you like. To hit the ground running in getting...
View ArticleSaaS Worldwide Potential and Advantages: Guest Blog Series by Jay Greenwald
This series of blogs describes considerations for Software as a Service (SaaS) vendors to expand their sales and channels outside their home countries. It discusses SaaS developed for businesses with...
View ArticleFive Tips on Making the Most of Conferences for B2B Marketers
Your business cards are printed, your bag is packed, you’ve got Evernote loaded on all of your devices. It’s time to head to an industry conference such as ISV Con for a great learning experience and...
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